Tell better stories.
Bespoke marketing systems for expert organizations, built on clear messaging.
Selected clients
Sound familiar?
You know what your organization stands for. Your team knows it too. Then it shows up one way on the website, another on LinkedIn and another in every email.
You’ve grown, and your brand still looks like the early days.
Every channel sounds like a different organization.
Marketing has become an afterthought. Your team is too stretched to make it a priority, let alone keep it consistent.
Clear messaging and a system behind it make showing up consistently the easy part.
We needed a new image. We now have a more sophisticated website and the LinkedIn posts have gone from zero to great. Engagement has increased significantly.
Kristi Etchberger
CEO, Clinical Research Billing
Clarity is the Foundation
of Every Great
Brand Story.
Before the website redesign.
Before the email campaigns.
Before the ads.
Your messaging needs a strong spine.
So the work starts by drawing out the story already inside your organization: how you’ve evolved, what you value, your point of view and what sets you apart.
From there, we build the roadmap. When your positioning is clear, everything else gets easier. Marketing gets simpler, decisions get sharper and growth becomes more intentional.
Your Path to Clarity Starts Here.
Clarify
Refine your positioning, audience and core messaging so every message starts from the same place.
2. Build
Your messaging shapes where you show up and how: website, social, email, ads and video, each one leading people to the next.
3. Activate
Launch, measure and adjust month to month, so results can compound.
Curious about our process?
Click on the video below to learn more.
What clients say
-
![A middle-aged man with short dark hair, a beard, and a big smile, wearing a blue shirt, standing in front of a bookshelf.]()
We were stagnant when it came to telling our story to our donors. Lisa came on board, breaking through the inertia, helping us shepherd our donors by telling our story.
Andrew Wright
President, InnerScience Research Fund
-
![Dr. Jeffrey Long, founder of the Near-Death Experience Research Foundation]()
What especially distinguishes Lisa is that she does not merely complete projects, she builds thoughtful, durable systems that enable an organization to keep growing without becoming dependent on her.
Jeffrey Long, MD
Founder, Near-Death Experience Research Foundation
-
![A bald man in a black shirt, sitting with hands clasped on a wooden table, smiling at the camera, against a plain white background.]()
I picked Lisa's advertorial in a competition against 50 other writers. She immediately understood the brand and delivered an advertorial that was funny, bold, and 100% on-brand. … It was one of the best advertorials I've ever read.
Chris Orzechowski
Founder, Orzy Media
-
![Kristi Etchberger, CEO of Clinical Research Billing]()
We needed a new image. We now have a more sophisticated website and the LinkedIn posts have gone from zero to great. Engagement has increased significantly. Plus, it is always a pleasure to work with both of them.
Kristi Etchberger
CEO, Clinical Research Billing
-
![A smiling blonde woman wearing a green top and a necklace, standing in front of a leafy patterned background.]()
This is the second occasion that I've had the pleasure of working with Lisa during my career. … Lisa is extremely thorough, a wonderful strategic thinker and a magician with her copywriting! Lisa has been solely responsible for the creation, execution and management of our Sales & Marketing communications strategy.
Adele Blair
Founder and CEO, Chiefly Consultants
-
![Smiling woman with shoulder-length wavy blonde hair wearing a navy blue dress with blue piping, standing in front of a gray background.]()
Lisa and Uzef are an absolute delight to work with. They really understand strategy and how to use the rules of the road to make a big splash with any campaign!
Sarah Randall Hunt
COO, Act of Communication
-
![Smiling man with a beard and shaved head in an indoor setting with glass walls]()
Lisa is an exceptionally talented writer who possesses a rare combination of creativity, expertise and team spirit. She is able to consistently produce copy that is both clear and clever. Her work is always well-researched, thoughtful, and polished.
Cyril Sebastian
Founder, WonderFly
-
![Smiling woman with shoulder-length brown hair and bangs, wearing a light blue top.]()
Working with Lisa is a joy. … She is incredibly supportive, intuitive in her understanding of her clients' needs, very knowledgeable about everything online business promotion and growth-oriented. She is also very professional and well organized.
Kia Hellman
Founder, The Loving Channel
-
![A smiling woman with curly hair wearing a maroon t-shirt, standing outside in front of a green and tan wooden wall.]()
Lisa is a joy to work with. She is an extraordinary and dependable strategist and writer. … If you’re looking for a strategist or copywriter who is understanding and can capture your voice, then I would highly recommend Lisa.
Alicia Yates
Hear it from them
Andrew Wright
President, InnerScience Research Fund
Liz Maxwell
Chief of Staff, The Idea Village
Services
Every engagement starts with a strategy call. We get clear on your positioning and message, then build what fits.
For professional services firms
Brand, messaging, websites and LinkedIn that make complex expertise easy to trust.
For nonprofits
Google Ad Grants that bring in new visitors, and the email that turns them into supporters.
See how it works →For consciousness and wellbeing organizations
Video and content systems that bring deep, nuanced work to a wider audience, month after month.
About Our Services
Every engagement begins with a Story Session,
where we clarify your messaging and positioning.
From there, we implement systems and create assets
that are best suited to your industry and goals.
Some of our packages include:
Website messaging, UX copy, and AI Optimization
Email automations & campaign
Google Ad Nonprofit Grant setup & optimization
Brand storytelling videos
Content strategy & systems
Pricing
-
![A person with a silver watch on their left wrist is typing on a silver laptop with black keys, on a wooden surface. There is a smartphone, a black wallet, a camera lens, and another camera lens nearby.]()
Website Copy
Neglecting your website copy is like inviting guests over and having no furniture! Sure, they’re “inside” technically but without the right trappings, they’re not going to linger and probably won’t want to come back!
Our copy invite them in, pulls up a cozy chair and puts the kettle on for them.
Pricing starts at $1,000/page.
Editing starts at $500/page.
-
![A brick wall with a metal arrow sign pointing to the left, partially painted white with black outlines.]()
Email Sequences
Emails are an ROI powerhouse. They are unparalleled in their ability to entice, nurture, and convert.
Your email list should be treated like a trusty asset. It keeps you connected to your audience, regardless of the inevitable ebb and flow of social media.
Pricing starts at $150/email.
Automations start at $500.
-
![Close-up of a professional video camera recording a group of people at an indoor event, with a microphone attached to the camera.]()
Brand Videos
If a picture says 1,000 words, a video says a million.
Whether you need a brand video or just some editing on pre-existing footage, we’ve got you. If you need unique b-roll footage, we can shoot it! We’ve even got workarounds for our camera-shy clients ;-)
Pricing varies depending on project.
Running a nonprofit?
Google gives eligible nonprofits $10,000 a month in free search ads. We set up the grant, keep it compliant, and turn every click into a supporter you can reach again.
See how it works
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.”
— Steve Jobs
Hi, I’m Lisa.
I’m a strategist and writer with roots in theater and film.
I studied English and writing at Fordham, worked as an actor and made films. Then I earned a master’s in dramaturgy: the craft of helping playwrights find what their work is really about and shape it so an audience can follow.
That’s still the job. Today I do it for organizations. I find the story at the center of what you do, then build the messaging, website, social and email that carry it.
My husband, Uzef, designs and builds our websites and video. We both come from film, so we approach every project the way you’d approach a story: what the audience needs to understand, in what order, and what they should walk away feeling.
The strategists you meet do the writing, designing and building, inside the systems you already use.